When you want to reach your hotel guests in an instant, texting is the answer. With text messages read over 98% of the time, this is the most effective way to reach both future and current guests for a variety of reasons. Whether you want to let a guest know that their reservation for your restaurant is ready, or you simply want to send a welcome message, text messaging is a useful form of communication that will improve the relationship between you and your guests.
Share Event Information Through Text Messaging
When you utilize technology, you have the ability to share all kinds of information with your guests in an instant. If you have an event to promote for the evening, or you want your guests to know about a family activity happening by the pool, a quick text message will let guests know what is going on. In addition, if you learn about an event out in the community that you think your guests will love, you can send them a text message to share the information.
Provide Guests With Deals While Staying at Your Hotel
If you have a last-minute deal to offer guests, a text message can let them know about the deal. If your restaurant is having a slow night, a quick message offering a free appetizers to all registered guests can bring guests into your restaurant. Send out exclusive deals only for registered guests, as this will make your guests feel special. When you provide your guests with offers that will make their stay at your property more enjoyable, you are providing excellent customer service.
Send Out Arrival or Departure Messages to Guests
When your guest checks in to your property, you can send a quick message welcoming your guest to the hotel. You can send a message that includes events for the night, or other benefits of being a guest at your hotel. Your message can also simply say, “Welcome to our resort. For any questions or concerns call the front desk at 111 using the phone in your room!”
You can also send out a text message reminding a guest that their check-out is approaching.. Remind customers how to check-out, or send out a simple thank you message to the customer. You can also send out a message that includes a link to a survey, asking your hotel guest to fill out the survey to rate their satisfaction with your hotel.
Use Text Messaging for Confirmations
When a guest books a night at your hotel, a quick text message can let them know that you are confirming their reservation. You can also use text messaging to remind guests it’s time for their dinner reservation, or that the golf tee time they have reserved is getting close. When you can send confirmation reminders to your guests, this will be a useful way to communication scheduling issues with your guests. This is a great way to provide high-quality customer service to your guests.
When you implement text messaging to communicate with your guests, you are opening up a new avenue of communication. Guests want to know that you are paying attention, and will feel as if you care when you send out exclusive deals. With text messaging in place, your guests will feel welcomed, and they will be more likely to return.
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.